3 NetSuite CRM Features You Can’t Ignore for Sales Success

As markets continue to get a bit more saturated, focusing on customer relationships is becoming more important to drive sales. NetSuite CRM offers a solution for this that integrates with your business processes allowing you to access tools needed to manage sales pipelines, improve customer feedback, and boost bottom line revenue. Today, we’ll walk through three key features of NetSuite CRM you can’t afford to miss. 

How NetSuite CRM Integrates with NetSuite ERP

One key component of the NetSuite ERP system is the NetSuite CRM. Lot’s of acronyms, we know. Here’s what they mean for you: while the CRM focuses more on managing client relationships and making your sales process more efficient, the ERP system manages and integrates the business processes associated with the CRM such as finance, inventory, and supply chain management. 

An integration of the two provides a unified view of the business, allowing you to manage customer information and making it accessible across all areas. This NetSuite ERP integration brings about a few benefits such as: 

• Holistic Customer Insights
• Streamlined Processes
• Enhanced Reporting and Analytics
• Improved Customer Experience

360-Degree Customer View

We all want an expansive view of our customers, right? Well, one of the most powerful features of NetSuite CRM is just that; a 360-degree view of all of your customers. This includes detailed information about every interaction a customer has had with your company, from initial contact to even post-sale engagements. Using this information, your sales team can personalize their approach, identifying upsell opportunities and building stronger relationships with your customers (new, future, or existing). 

Benefits:

• Improved customer service and satisfaction.
• Enhanced ability to identify and act on sales opportunities.
• Better decision-making with complete customer insights.

Lead and Opportunity Management

As more leads start flowing in, managing them becomes increasingly difficult. Lucky enough for you NetSuite CRM offers a strong lead and opportunity management system that allows you to capture, track, and nurture leads through your buyer journey. With features such as customizable lead scoring, automated lead nurturing campaigns, and prospect signaling, you can ensure that no opportunity will slip through the cracks. 

Benefits:

• Improved lead conversion rates.
• Enhanced ability to prioritize and manage sales opportunities.
• Streamlined sales processes from prospecting to closing.

Marketing Automation

Revenue growth begins when marketing and sales align on goals, objectives, and overall strategy. NetSuite CRM’s marketing automation tools help you to build and scale targeted marketing campaigns, track performance, and measure ROI from each channel. With this integration, your marketing and sales teams will both thank you as both team’s efforts will align and your sales team will receive a ton of high-quality leads that are ready to convert. 

Benefits:

• More effective and targeted marketing campaigns.
• Improved lead quality and sales conversion rates.
• Better tracking and measurement of marketing ROI.

Takeaways:

Your sales processes a key piece of growth. Taking full advantage of NetSuite CRM will offer you the chance to enhance every aspect of those processes. By leveraging the power of your newly adopted 360-degree customer view, lead and opportunity management systems, and marketing automations, you can drive sales and achieve your business goals. Integrate NetSuite CRM into your sales strategy and watch the bottom line rise!